- Mark Attanasio’s reign at Carrow Road faces scrutiny as the new era unfolds.
- Evaluating early successes and high-stakes gambles of current board’s takeover.
- From managerial masterstrokes to PR stumbles, the Norfolk revolution progresses.
It seems strange to compare Mark Attanasio and his board with King Charles but in a way we are still getting used to this new era and what to expect. Some have welcomed him, others are more cautious.
With everything that has happened since his takeover was completed, it is worth looking at the start of the Attanasio era and to see if he is succeeding, room for improvement, and what is likely to be the plan going forward.
The good
When I saw the first interview with Attanasio, I was impressed. He seemed to genuinely want to engage and came across as quite personable. His time with the Milwaukee Brewers was cited, so we were in the hands of someone who at least knew about running a team.
It is also fair to say that money has been spent with way over £50m going into the squad. His willingness to appear on Canary Call and answer questions seemed to curry favour with the fans as well.
The biggest win so far for Attanasio and the new board has, of course, to be the appointment of Philippe Clement. How exactly this was achieved would be a story I would love to know.
Mentally, I’m picturing some kind of Mighty Ducks scenario where an experienced European manager has to do community service as penance.
The bad
Sadly, the appointment of Clement was preceded by the appointments of Johannes Hoff Thorup and Liam Manning, both of which proved to be wrong calls.
Attanasio also admitted during Canary Call that he “didn’t know that much football” and then proceeded to prove it with his effusive praise for Shane Duffy, whose main contribution in recent times seems to be his drink-driving scandal and arguing with fans online.
There was also the issue with the restructuring of Carrow Road and the proposed moving of season ticket holders. While this is not an issue exclusive to Norwich City it is something that needs to be implemented more carefully.
The blame game
Some attribute the mistakes of the Attanasio era to specific individuals, such as sporting director Ben Knapper or executive director Zoe Webber.
At the same time any successes such as recent signings Ali Ahmed or Paris Maghoma are not credited to them.
It is almost as if fans are cautious of blaming Attanasio, lest the money man gets scared and takes his bag of coins elsewhere.
This phenomenon is not solely a football issue. Plenty of film fans cite particular executives for “ruining their childhood” while ignoring that the same executive was also responsible for what they love.
The future
After a difficult start, the Attanasio era it seems the board is finding its footing. Mistakes have been made but there is a willingness to listen to feedback and adapt.
With any luck, as we go into Clement’s first full season as manager, Attanasio, the new era will continue to progress positively.
Long live the King.
