Today the highly anticipated 2015-16 home kit was revealed bringing about much opinion. It features a half-and-half split, as expected by most Norwich fans who paid close attention to the details of the various teaser videos. Green shorts, yellow trim and once again made by Italian manufacturers Errea.
However there is one overwhelming feature that, for many, ruins he entire shirt. And that is the sponsor.
Not the sponsor itself – everyone is fairly happy with the local, reputable insurance company Aviva, especially in comparison to a dodgy pay-day loan corporation such as Newcastle’s Wonga.
#NoPlaceLikeHome | City’s 2015-16 @ErreaOfficial home kit. What do you think? http://t.co/21bu8jah8e #ncfc pic.twitter.com/6Ys9WHmWnF
— Norwich City FC (@NorwichCityFC) July 1, 2015
Instead it’s the design; to incorporate the logo on top of the troublesome half-and-half split the club have opted for a ‘box’. This box is filled in yellow, and has the sole purpose of making Aviva’s logo clear so it can inevitably be seen on TV easily. However this yellow overlay is harsh and unsubtle. The box’s edge cuts through the green portion in an ugly fashion, disrupting the colour split that is supposed to be the entire selling point of the shirt.
It also features an asymmetrical yellow shoulder strap that obviously only shows up on the green half. An unnecessary detail in my opinion.
In conclusion, this shirt had the potential to be something really special. The half-and-half split is a pleasant throwback to one of City’s earliest shirts, never more fitting than on Carrow Road’s 80th anniversary year. With Errea’s success in previous years most were hopeful that they could recreate this retro strip with a refreshing modern twist. Unfortunately the execution of this idea fell somewhat short. Still, Norwich went to Europe in the infamous ‘birds**t’ shirt, so perhaps bad kits are a good omen. We can only hope.
The half and half looks surprisingly good, and the multicoloured sleeves and collar give it a modern feel. However, the oversized Aviva logo slightly ruins it for me. But I think when we’re watching from the stands, the logo will be less noticeable. – Jack Bryant, TCC writer
This kit will be like marmite really. I don’t like the fact that it tries to do the ‘half and half’ shirt design but it looks better than some I’ve seen this season (Looking at you Cambridge United/Crawley Town). It’ll probably grow on me and many others throughout the season though. It’s only a kit after all.
Alex Murray, TCC writer I love the new kit. Having had a couple of iffy predecessors, this one consists of a fair share of yellow and green and I think it works superbly. The aviva logo is a bit big, but this sits second on my all-time favourite kits after the originality of 2005/2006 season. Sean Galea-Pace, TCC writer
AVIVAAAAA! I like the concept as well as the historical homage to Carrow Road. But the giant yellow block and Aviva logo don’t do it any favours. There are ways to pay tribute to a side 80 years ago. Slapping a bigger sponsor logo and increasing its price are not some of them. Charlie Hatch, TCC editor
@TheCarrowCrowd I like it but the Aviva logo could have been more sympathetic too the ‘half & half’ #ncfc — anita byrne-phillips (@anitajbyrne) July 1, 2015
@TheCarrowCrowd ruined by aviva square. Shame, because if that wasnt there, it would be very nice! — Tommy Fidler (@tfid23) July 1, 2015
@TheCarrowCrowd It’s a disgrace how it clashes with the new premier league football #ncfc — AntParks (@parksa823) July 1, 2015
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